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At Yale, she is a professor of Management and Statistics of Data Science. In 2007, she became a professor of economics at Yale University. Thereafter, she joined New York University as an associate professor and she was promoted to professor of economics in 2005. After graduation from the University of California, San Diego, she became an assistant professor in economics at University of Chicago, a lecturer and reader at London School of Economics from 1999 to 2002. She previously taught at the London School of Economics, New York University, and the University of Chicago. Brachman Professor of Economics at Yale University. Career and research Ĭhen is currently the Malcolm K. in Economics from University of Western Ontario in 1988, and a PhD in Economics from University of California, San Diego in 1993.

in Mathematics from Wuhan University in 1986, was part of the USA-China Graduate program through the People's University of China in 1987, earned an M.A. “A Tale of Two Cities-A Buying Behavior Perspective,” Advances in Consumer Research, 1999.Chen was born in Hubei, China. “Melodies and Counterpoints: American Thanksgiving and the Chinese Moon Festival,” Advances in Consumer Research, 1998.“The Wisdom of Two Sages: Design Business Model by Combining Sun Tzu and Confucius,” (w/ William D.Her interests include advertising effectiveness, e-commerce, IT usage and cross-culture consumer behavior. Her research has been published in Journal of Advertising, Journal of Advertising Research, Journal of Interactive Advertising and Asian Journal of Communication. She also serves on the advertising research committee of the American Academy of Advertising. She is a member of Association of Consumer Research and American Marketing Association.

Professor Chen’s research interests include advertising effectiveness, e-commerce, IT usage and cross-culture consumer behavior. Prior to that, she had years of industry experience in Hong Kong and Germany. from the University of Minnesota at Twin Cities. PhD 2001, University of Minnesota (Twin Cities) MA 1999, University of Minnesota (Twin Cities)